B
loom
A warm, personal pregnancy companion that celebrates every week of your journey
Terra Cotta
Sage
Warm Gold
Cream
Espresso
Display Font
DM Serif Display
Body Font
Nunito
Aesthetic
Warm Organic
Screens
28 Screens
Onboarding & Auth
New and returning user experience
01
Welcome
02
Create Account
03
Due Date
04
Personalize
05
Sign In (Returning)
Core Experience
Main app screens
06
Home
07
Timeline
08
Journal (All)
09
Journal (Photos)
10
Journal (Notes)
11
Journal (Favorites)
12
Journal Entry
13
New Memory
14
Settings
Widgets
Home screen widget gallery and customization
15
Widget Gallery
16
Widget Customize
Free vs Premium
Monetization and free tier experience
17
Home (Free Tier)
18
Paywall — Lifetime
19
Paywall — Subscribe
Interactions
Milestone completion and micro-interactions
20
Milestone Complete
21
Micro-Interactions
Empty States
First-time and zero-content views
22
Journal (Empty)
23
Favorites (Empty)
Delivery & Post-Birth
Due date, overdue, celebration, and what comes after
24
Due Date Day
25
Overdue
26
Baby Born!
27
Post-Birth Home
Early Pregnancy
First weeks — when the journey is just beginning
28
Home (Week 5)